• July 20, 2024
The New Look of Microsoft Bing

In today’s digital world, searching for information has become a daily routine. With the increasing amount of information available online, it’s crucial to have a search engine that not only provides accurate results but also makes the process quick and seamless. This is where Microsoft has made a significant contribution to the world of search with its integration of Bing and Edge with Artificial Intelligence (AI).

Satya Nadella, Chairman and CEO of Microsoft, on February 7th, 2023, announced the integration of Artificial Intelligence with Microsoft Bing and Edge. “AI will fundamentally change every software category, starting with the largest category of all – search. Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”, he stated.

Satya Nadella, Chairman and CEO of Microsoft
Satya Nadella, Chairman and CEO of Microsoft

In his inaugurating speech at the Azure Kubernetes Container Service 2023 Launch, Satya emphasized on the significance and impact of artificial intelligence in the entire world. Satya shares the experience of watching the demonstration of an Indian Government project. The project was intended to cross-translate Indian local languages with a translator and a text-to-speech model. The project responded to complex queries by using a Neural Learning Model and GPT model. This astounding idea moved Satya to implement this on a bigger level.

An Introduction to Microsoft Edge and Bing

Microsoft Bing is a search engine that provides users with an array of information and search results through its advanced algorithms and vast database. It offers features such as image and video search, local search, and maps, making it a comprehensive tool for searching the web.

Microsoft Edge, on the other hand, is a web browser that delivers fast, secure, and efficient web browsing experience. It is built on the Chromium open-source project, providing users with access to the latest web technologies. Edge also integrates with Bing, providing users with a seamless search experience. The browser also features privacy tools, including tracking prevention and the ability to erase browsing data, making it a privacy-focused browser for users.

The Revolutionized Microsoft Edge and Bing

Bing, Microsoft’s search engine, has been a trusted source for finding information for over a decade. With the integration of AI, Bing has taken a giant leap forward in providing a smarter and more intuitive search experience. With the help of AI, Bing can now understand the context and intent behind a search query and provide relevant results that are personalized for the user. This means that users no longer have to sift through pages of irrelevant results to find what they are looking for.

Edge, Microsoft’s web browser, has also received a boost with the integration of AI. With the help of AI, Edge can now provide users with relevant and personalized recommendations as they browse the web. This not only saves users time but also enhances their browsing experience. Edge has also integrated Bing’s AI capabilities to provide users with intelligent answers to their search queries, right within the browser.

Integration of AI with Bing

The new Bing integrates with AI and comes with a whole new look, as well as more powers. The new Bing experience is a peak of four next-generation technological advance

Next-Gen OpenAI Model

The OpenAI’s large language model used in the new Bing is more powerful that ChatGPT. It takes its foundations from the ChatGPT and GPT-3.5 models, but is more powerful, efficient, accurate, and faster than them.

Prometheus Model

Microsoft’s Prometheus Model is a collection of technological capabilities and techniques which strengthen the powers of OpenAI model. This model plays a key role in providing more relevant, timely and targeted results, with improved safety.

AI-Powered Core Search Algorithm

Applying artificial intelligence to the core search algorithms resulted in the highest jump in search relevance in the past two decades. The AI-Powered Core Search Algorithms enables to provides more relevant results to even basic search queries.

Enhanced User Experience

The interaction with the Bing is also revolutionized by combining the search engine, web browser and chat experiences. This brings the user closer to a natural conversation-like search experience.

“It’s a new day in search” says Satya while leaving the stage for Yusuf Mehedi, the Corporate Vice President & Consumer Chief Marketing Officer at Microsoft. Mehedi describes the features of the new AI powered copilot of search as:

Since the search is AI powered, it is better than before and more accurate. This means that the search results will be more relevant than ever with an improved search experience.

Complete Answer

It will not only give the search results, but will actually give you answers. Bing can review the web and create a complete answers by combining results

Chat Experience

The new Bing gives you the freedom to search more complex queries and get results by using the chat feature. For example, Bing will respond with a detailed answer to a complex query with relevant web links, as well as the availability of chat feature to ask for more details, clarity and ideas.


With new Bing, you can not only enhance your search experience, but also increase your creativity by providing assistance in many tasks which you can perform at the blink of an eye. Bing can create for you multiple types of content, including a quiz for trivia night, an email, or even help you prepare for a job interview.

The Impact of AI on Search

The new Bing is running on a new next-gen language model, more powerful than ChatGPT and specifically designed for search. It uses Prometheus Model to efficiently integrate with the OpenAI model to best provide the improved search results. The impact of combining these powerful models can be determined by the following factors:

Improved Relevancy

The integration of AI enabled to improve the relevancy of answers by feeding in and better tuning queries with the help of understanding of the web search index.

Annotation of Answers

The new Bing allows the users to annotate and highlight the answers with the relevant site links and citations.

Up-to-Date Results

The new Bing and its chat feature is connected with the Internet, hence the results are always up-to-date from the web, unlike ChatGPT.

Increased Safety

AI made possible to improve the safety of the search by checking the queries at the initiation as well as at the time of delivery of answers.

The integration of AI with Bing and Edge has opened up a whole new world of possibilities for Microsoft. With the ability to provide personalized and intelligent results, users can now find what they are looking for faster and with greater ease. This also means that businesses can now reach their target audience more effectively by having their content appear in relevant search results.


In conclusion, the integration of AI with Bing and Edge is a game-changer for the world of search. With its ability to provide personalized and intelligent results, users can now find what they are looking for faster and with greater ease. Microsoft has once again shown its commitment to providing users with the best possible search experience, and we can’t wait to see what the future holds for Bing and Edge with AI.

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One reply on “Microsoft Bing Powered By AI: A Step Ahead of ChatGPT”

  • ethan davis
    February 15, 2023 at 8:54 pm

    Very informative! Hope this initiative level up Microsoft browser game.